Sell on Amazon

and gain additional revenue

For many sellers using the Amazon platform, A+ Content has become key to highlighting the value of their products and increasing conversions. But what exactly does A+ Content mean and what benefits can it bring to your business? In this article, we take a closer look at this feature.

What is A+ Content?

A+ Content, formerly known as Enhanced Brand Content, is a feature available to brands that are registered with the Brand Registry programme on Amazon. It allows sellers to add richer product descriptions, including advanced images, diagrams, tables, text and other custom content. The goal? To better showcase the product, highlight its key features and increase brand trust.

Why use A+ Content?

1. Increasing conversions: Many studies suggest that products with A+ Content can enjoy higher conversions than those without. Visual and detailed product descriptions help customers understand what they are buying, reducing inaccuracies and doubt.
2. Brand reinforcement: A+ Content enables you to present your brand story, values and features that set your product apart from the competition.
3. Diminishing returns: Accurate product descriptions can help reduce returns as customers know better what to expect.
4. Higher visibility: Although A+ Content does not directly affect the ranking in Amazon's search results, increased conversions and lower return rates can positively impact the positioning of your product.

How to create A+ Content effectively?

1. Focus on the benefits: Instead of just listing the product features, focus on what benefits it will bring to the customer.
2. Use high-quality photographs: Images should be clear, professional and depict the product in different contexts.
3. Take advantage of content diversity: Diagrams, tables or product comparisons can be very helpful to customers.
4. Be concise: Avoid excessive marketing language and create content that is easy to digest.
5. Tailor the content to your target audience: Consider who your core audience is and tailor your content to their needs.

A+ Content is a powerful tool for brands that want to stand out on Amazon, highlighting the uniqueness of their products and building trust with customers. By investing time and resources into creating thoughtful and compelling A+ Content, you can increase your chances of success on the world's largest marketplace. Our team of specialists is ready to prepare professional A+ content for you. Check out our offer!