Sell on Amazon

and gain additional revenue

Have you wondered what you should pay attention to, especially at the beginning of a collaboration?

 Or are you at a standstill and your goals, despite the constant care of the marketplace agency, are still as far away as they were at the beginning? 

In such a case, it is best to find the source of the problem.

Today we would like to share our experience with you, albeit from a slightly different angle. We treat our clients as business partners, so honesty and "not be shy" are the basis of our cooperation. That is why we want to tell you about the most common mistakes that occur in cooperation with a marketplace agency. 

Once you know them, achieving your dream goals will be a whole lot easier.

To begin with, let us make a fair division. We will spare neither side. Let's start with the agency's cardinal sins. 

Lack of information on mistakes made

The basis of the agency's work should be a thorough audit of your company. Thanks to the audit, a specialist can propose an action plan to you and point out specific errors. That's right, MISTAKES! It's a scary word, especially at the beginning of a collaboration, but it's fixing the MISTAKES that will bring you closer to your planned goals. When you hear this "criticism", don't be afraid or discouraged. The specialist is by your side to help you improve your actions.

Showing only positive indicators

The e-commerce agency bases much of its work on professional indicators. It is thanks to them that they can show you in figures what is working perfectly in the company and what can still be worked on. Unfortunately, it sometimes happens that agencies, not wanting to scare the entrepreneur, present indicators selectively. An even worse situation, which unfortunately occurs quite often, is one in which the agency presents only positive indicators, covering up its own mistakes. Therefore, it is worthwhile, even at the stage of choosing an agency with which you will cooperate, to check its recommendations well. Remember, a good marketplace agency is above all one that you can fully trust. 

Showing reports that are very extensive and not readable by the customer

Partnership is another key word. Let's agree, that's what you hire an e-commerce agency for, to use their expertise to improve your business. You don't have to know everything yourself. For example, the proper selection and calculation of the aforementioned indicators - this is a task for a specialist. After conducting specialised analyses, he or she should give you a detailed but FULLY understood report. It is very important that you understand everything and use this knowledge to build your success.

The Agency does not keep abreast of measures taken

Continuing the theme of partnership, ALL decisions should be made jointly. A situation where you find out about any action post facto, or worse, from a source other than directly from the agency, is absolutely unacceptable. 

Problem with contacting a carer or making an appointment.

It has now become accepted that a dedicated account manager is standard when working with an e-commerce agency. Such a person is not only your e-commerce service partner. He or she is your first contact in case of emergencies. The agency should always be on standby, and arranging a meeting when you need one should pose no problems. 

We already know the main problems arising from the agency side. Now it is time to examine the entrepreneur's conscience. These will be, above all, situations in which the failure to provide certain data or materials makes the agency's work much more difficult. It is therefore worth avoiding the following situations for mutual benefit.

Failure to provide the agency with relevant materials and product specifications

The agency always strives to realise the full potential of your company. In the client's mind, you should be transparent, because this is what the clients trust in your brand. This can be achieved by presenting yourself and your products as accurately and, let's not kid ourselves, as well as possible. This is, of course, the agency's job. Specialists create the best possible image of your company - with the help of materials such as technical data and product photos. We guarantee that care in this area will pay off in many ways. 

No up-to-date stock information

Selling out of stock risks, above all, consequences from the sales platforms, but also negative comments from customers. It is therefore advisable to regularly communicate stock information to platform staff.

Failure to provide relevant documents

The agency is your representative in the world of e-commerce. Your representative should provide you with a list of documents, required by the platform, which will be necessary for your account. Without them, it will be impossible, for example, to set up or unlock your account or even to start selling certain product groups.

No information on margins, bestsellers and marketing budget

This information will be essential when creating the optimal financial strategy for your business. They will enable the agency to adjust spending, suggest promotions and create a suitable advertising campaign. 

Our clients are well aware that honesty and trust are among the pillars on which we build our own company strategy. We expect the same from the other side, because only in this way are we able to achieve mutual success.

 And if you are still wondering whether a marketplace agency is an option for you, feel free to get in touch. We would be happy to tell you how our cooperation can look like in practice and what benefits you can get out of it!