The end of the year is a special time for the e-commerce industry. Although current statistics show that sales are growing every bit as weakly, it is the fourth quarter that is all the more likely to bring astonishing jumps. It is therefore worth preparing well, and for every scenario.
At CommerceBay, we pay particular attention to good sales planning. Our customers' sales platforms are already well prepared for the end-of-year sales surge. Nevertheless, as you well know, we like to share our knowledge. Here's a checklist: how to make the most of the potential of the 4th quarter and... not go crazy 🙂 ...
BLACK FRIDAY AND CYBER MONDAY
This year, Black Friday is celebrated on 25.11.2022 and Cyber Monday- 28.11.2022 - a whole weekend of cheaper shopping! Despite global inflation, or perhaps especially because of it, consumers remain greedy for promotions of all kinds. This year's Black Friday and Cyber Monday is all the better an opportunity to finally complete your overdue shopping list. Recent years have made consumers accustomed to hunting for bargains online. Experts predict that it will be the same this time too. Your accounts on Amazon, eBay or other platforms should therefore be well prepared.
ENCOURAGE. Customers will expect bargains, even if they have to be really small. Think about what will please shoppers and at the same time be in your favour. A slight discount on your most popular product? A gift with every purchase? How about free delivery, or some variant of it? If you're wondering what would be the most optimal idea, it's worth conducting a professional audit. Believe us, you'll be surprised how much you can gain from small changes.
ADVERTISEMENT. If you already have the best offer on the market, it can't go unnoticed, right? PPC (pay per click) advertising directly on the platforms may be the most effective way, but it requires competent preparation. If you want to do it yourself, here we have thrown in some essential tips for PPC advertising on Amazon.
KEEP YOUR WORD. Occasional purchases are a great chance to win new customers. Remember not to spoil the first impression. Be prepared for increased account traffic and more purchases to be shipped. Consider whether you will need extra hands for this special time. Remember, too, that customers are sensitive to all sorts of scams, such as raising prices for Black Friday with information about a promotion. Therefore, be particularly wary of any slip-ups this weekend to avoid negative comments and bad reviews.
MIKOLAJ
One could argue whether Children's Day or St. Nicholas Day is more important. On 6 December, children get toys and that's the end of the story. Well, maybe not even just children. Whatever the age of your target group, you'd better prepare well. What to look out for around 6.12?
CHRISTMAS ADVERTISING WORKS WONDERS. Father Christmas Day kicks off the festive atmosphere in earnest. And, as it's still relatively early, the chance of your customers receiving your Santa ad well is quite high.
SANTA NEVER CONFUSES PRESENTS. Let's not kid ourselves, in most cases we buy presents at the last minute. The important thing is that the package arrives on time and with the contents exactly as the interested party wrote in the letter. Mistakes in orders are unacceptable, so think carefully about whether, in this case too, you temporarily need more elves to help you.
REINDEER ARE ALWAYS ON TIME. Rely on reliable suppliers. A parcel from Santa simply cannot get stuck in customs or simply go missing. If you want 100% certainty in handling your logistics, use the professionals. CommerceBay e-commerce agency fully oversees the logistics of your shop. Our specialists won't let go of the smallest loss and won't forgive delays, plus they have special delivery discounts they're happy to share.
HOLIDAYS
TIME. Christmas, Santa or the baby? We're sure they all have watches, and so should you! 😉 It's in good taste to let your customers know by when they should place their order so that it arrives before Christmas.
HELP ADVERTISING. It is a good idea to use advertising to communicate the above. Many a potential customer will be grateful for an order reminder in the frenzy of Christmas preparations. Whether it's a mailing or a newsletter, a social media post, PPC, a banner, programmatic - depending on your needs and possibilities, there are plenty of solutions. If you want to make the most of the festive season with an effective advertising campaign, CommerceBay's specialists can help.
PLAN YOUR HOLIDAYS. We believe that a good plan solves most of life's problems. That's why a lot of the time, sit down quietly beforehand and plan this crazy festive time so that you don't run out of time for yourself. We have a tip on how to do this, read on to the end 🙂 .
CHRISTMAS BREAK
There is no other time of the year that is more associated with holidays. The few days between Christmas and New Year's Eve are a time when almost everyone would love to take a holiday. However, not everyone can afford it. It might seem that e-commerce is an industry that is particularly unforgiving of any interruptions. But is it really? At CommerceBay, we know how important work-life balance is, which is why, as an e-commerce agency, we offer a solution for any holiday. We simply take over all your responsibilities. Our staff of specialists will first plan your activities well and then take care of everything with attention to detail. Social media, call centre, logistics, full care of your platform accounts, solving all current problems and all this in as many as 9 languages. Don't worry about a thing, we will take care of everything.
So, after all this busy last quarter, where do you go from here? 🙂
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