Considering expanding into foreign markets, but are intimidated by different business customs, a foreign language or complicated legal and tax regulations? Understandable. However, international sales can be extremely profitable, as statistics show that an e-consumer in Europe spends more than three times as much as a Pole on online shopping. What is more, Polish products are highly valued by customers around the world due to their affordable prices and high quality.
With 1.8 billion visits per month, eBay is the second largest e-commerce platform in the world, surpassed by AliExpress and Walmart, among others. The annual value of transactions on the platform in 2020 was more than $100 billion. It is on eBay that you can reach customers from almost every corner of the world, offering them access to your products.
If you are thinking of starting to sell on eBay, this article will help you understand the basics and prepare for your first transactions.
- Create a dealer account Before you can start selling, you need to create a seller account on eBay. When registering, you will need to provide contact details, preferred payment methods and confirm your identity.
- Familiarise yourself with the charges Selling on eBay involves certain fees, such as listing fees and sales commissions. It's worth getting an idea of the fee structure so you know how much it will cost you to sell on this platform.
- Prepare good photos and descriptions Photos are the key to success on eBay. Make sure they are clear, sharp and a good representation of the actual appearance of the item. The description should be detailed and include all the important information about the product.
- Specify price and shipping method Determine whether you want to set a "Buy Now" price or whether you prefer an auction format. Also remember to specify your shipping costs and available delivery methods.
- Shipping and customer service Once the item has been sold, try to send it as soon as possible. Take care to communicate with your customers and keep them informed of the status of their order. Good service and quick response to enquiries increase the chances of positive feedback, which is extremely important on eBay.
- Manage your opinions Reviews are a key part of a seller's reputation on eBay. Nurture positive customer relationships and strive to collect the best reviews possible.
- Optimise your auctions Observe which auctions bring you the most profit and which ones bring you less. On the basis of these observations, make modifications: change descriptions, photos or prices.
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