WHERE TO SELL ABROAD? - IS GERMANY A GOOD DESTINATION FOR ONLINE SALES?
The German e-commerce market wins in almost all rankings. The value of e-commerce in Germany is estimated to be in the tens of billions of dollars, and this value grows by around 3% every year. This gives Germany as much as 25% of the European online sales market! So is it worth selling on the German market? Even without experience? Due to its level of development, the German e-commerce market is one of the most stable not only in Europe, but also worldwide. It is therefore worth investing here precisely because of the security and predictability. For this reason, the German market is recommended as the first market for Polish e-commerce. If you are considering whether to expand your sales abroad, the German marketplace will be a hit. The e-commerce agency CommerceBay is happy to help you with this. Below you will find some hints on how to start selling on the German market.
DO YOU NEED TO KNOW GERMAN?
In theory, yes. When preparing a sales page, special attention needs to be paid to good descriptions. Good - SEO-wise, culturally, but above all linguistically. The call centre and all customer service should also be in German. You don't speak German? No problem. You can hire an outsourcing company, such as CommerceBay, for language support. The e-commerce agency is a number of qualified employees who know German sales platforms such as Amazon, Ebay or Kaufland inside out, and they take on the entire handling of your accounts in a foreign language.
HOW TO DELIVER TO GERMANY?
Germans are used to instant and reliable deliveries. In international sales to the German market, as Poles we have a goegraphic advantage. Nevertheless, it is worth thinking carefully when choosing between the FBA and FBM models. Each has its pros and cons, and the choice depends on the specifications of your business. In this regard, it is best to trust the specialists. Those at CommerceBay carry out a thorough audit for this purpose to make the best use of the opportunities and maximise profits. It's also worth planning well with logistics companies. And here it is worth using intermediaries, because e-commerce agencies such as CommerceBay have completely different contractual terms with courier companies than start-up sales companies. It is not only about the prices of shipments to Germany, but also about the return procedures. And these Germany generates the highest number of returns in the whole of Europe (some sources say up to 70 %!) You can therefore only profit from such cooperation.
FORMALITIES FOR SETTING UP ACCOUNTS ON GERMAN SALES PORTALS
In order to set up an account on Germany's largest sales portals, the relevant documents must be provided. For Amazon, for example, these will primarily be Impressum and Widerrufsrecht. With these, Amazon verifies your reliability as a seller and protects your future customers.
WHAT PAYMENTS SHOULD I CHOOSE WHEN SELLING IN GERMANY?
Germans like variety. Debit cards (and very rarely credit cards), bank transfers or even paying invoices come into play. Most often, however, German internet users choose Giropay and, above all, PayPal.
WHAT NOT TO DO WHEN ENTERING THE GERMAN MARKET?
Above all, don't be afraid! And trust someone who knows their stuff. E-commerce agency CommerceBay is a group of experts, specialising in managing accounts on foreign sales platforms. If you're thinking of expanding your e-commerce business abroad, or just have an idea and want to create an international online sales enterprise, CommerceBay will guide you from idea to cutting coupons.
Remember, too, that you can take advice from specialists in this area. The marketplace agency CommerceBay provides professional and comprehensive services for sales platforms. We invite you to a free online consultation, during which we will individually approach the improvement of your business!
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